Sam Kaluf
President & CEO

Sam Kaluf founded TradeReps Marketing Group, Inc. in December, 1993 following his departure as General Manager – USA & Canada at ALM Antillean Airlines in Miami, FL where he managed and directed all sales, marketing, human resources, and operational activities in North America for 4 years. During his tenure at ALM, Sam became very familiar with the issues confronting Caribbean-based hotels in their sales and marketing efforts in the North American market and the concept and service philosophy behind TradeReps was born.

Now, in it’s 15th year of successful operation, Sam consults, develops and directs all sales and marketing activities on behalf of TradeReps’ clients and enjoys opportunities to have hands-on and personal interaction with members of the travel trade and consumers alike.
Sam holds a MBA Degree in marketing from Emory University (Atlanta) and an Undergraduate Degree in Management from Florida International University (Miami).


Chandra Smouse
National Sales / Dynamic Marketing Services Inc.

Chandra Smouse, prior to joining TradeReps Marketing Group, was Sr. Sales and Marketing Manager for Curaçao Tourism Corp. She has an extensive experience and travel industry background going back 30+ years which includes wholesale product development. Her focus has always been on service, educating and providing support to suppliers as well as the individual agents. The different positions she held offered an opportunity to develop and enhance relationships with Tourist Boards, PR firms, advertising companies, airlines, cruise lines and hotel companies.